Ready to Get Started?

Ready To Sell In
St. Johns County FL

Schedule a Consultation

Seller Representation

When you’re ready to sell, I’ll create a smart pricing strategy, market your property effectively, and negotiate to get you top dollar.

What You Can Expect

  • Data-driven pricing: A hyper-local CMA and absorption analysis to position your home ahead of competing listings.
  • High-impact marketing: Pro photography, video, 3D tours, floor plans, and targeted digital campaigns.
  • Skilled negotiation: Offer strategy focused on price, terms, timelines, and risk reduction.
  • Clear communication: Weekly reports and real-time feedback after every showing.
  • Contract-to-close management: Inspections, appraisal, title, HOA/condo docs, and closing logistics handled end-to-end.

Your Selling Game Plan

  • 1) Discovery & Goals: Walk-through, upgrades review, timing, and target outcomes.
  • 2) Pricing Strategy: CMA, micro-market trends, seasonality, and strategic list price.
  • 3) Prep & Staging: Light edits, vendor coordination, and readiness checklist.
  • 4) Launch Marketing: Media day, MLS syndication, email & social ads, agent outreach.
  • 5) Showings & Feedback: Smart scheduling, security best practices, weekly performance recap.
  • 6) Offers & Closing: Negotiation, repairs/appraisal strategy, and a smooth closing.

Smart Pricing Strategy

  • Comparable Market Analysis (CMA): Sold/active/expired data filtered to your micro-neighborhood.
  • Absorption & Days on Market: Pace of sales and inventory to forecast likely timelines.
  • Pricing Bands: Align with common buyer search brackets for maximum exposure.
  • Launch Window: Time the market and day-of-week for best engagement.
  • Offer-Window Tactics: First-week positioning to encourage multiple-offer scenarios where appropriate.

Marketing That Moves Buyers

Pro Photography

Editorial-quality images that spotlight light, space, and lifestyle.

Cinematic Video

Short-form reels + long-form tours for web and social.

3D Tours & Floor Plans

Immersive walk-throughs and measured layouts increase buyer confidence.

Property Web Page

Mobile-first feature page with all media, maps, and showing info.

MLS & Syndication

Your listing distributed across major portals for maximum reach.

Targeted Digital Ads

Geo-targeted campaigns to likely buyers and relocating audiences.

Email to Buyers & Agents

Launch announcements, open house invites, and weekly reminders.

Open Houses & Broker Tours

Strategic in-person events to accelerate showings and offers.

Premium Signage + QR

Instant access to media and details from curb to couch.

Pre-Market Buzz

Discreet agent-to-agent outreach and coming-soon teasers.

Home Prep & Staging Guidance

  • Quick Wins: Declutter, paint touch-ups, hardware updates, curb appeal.
  • Value-Boosters: Select lighting, landscaping refresh, minor repairs that net ROI.
  • Staging Plan: Light staging or full-service options to widen buyer appeal.
  • Vendor Network: Trusted pros for cleaning, handyman, photography, and more.

Negotiation & Contract-to-Close

  • Offer Review: Price, financing strength, contingencies, timelines, rent-backs.
  • Inspection Strategy: Calibrated concessions vs. repair credits to protect your net.
  • Appraisal Management: Robust comps package and appraiser access to support value.
  • Title & HOA/Condo Docs: Coordination to keep deadlines on track.
  • Closing Logistics: Clear to close, utility guidance, and move-out checklist.

Seller FAQs

Timing depends on price positioning, property condition, and inventory. I’ll share current days-on-market averages for your micro-area and a tailored target timeline.
We’ll prioritize high-ROI updates and simple fixes that remove buyer objections. I’ll provide a prep checklist and connect you with vetted vendors.
We’ll use a secure scheduling system with notice windows that fit your routine. You’ll receive real-time feedback after every showing or open house.
We’ll compare all terms (not just price) and choose tactics—counter, highest-and-best, or accept—to maximize your net and minimize risk.
Compensation and any cooperating-broker arrangements are discussed upfront and documented in your listing agreement—transparent and aligned with your goals.

Ready to List With Confidence?

Let’s review your goals, timeline, and the numbers. I’ll bring a data-backed pricing plan and a media-rich marketing strategy tailored to your property.

📞 (904) 347-3957 📧 dianevespucci@gmail.com
Request a Home Valuation Schedule a Call

Diane Vespucci Realtor® — Brokered By: RE/MAX 100 Realty • Florida License # BK3122290 • Office: 1670 US Highway 1 South, Saint Augustine, FL 32084




Let’s Find Your Next Home in St. Johns County

Whether you're relocating, retiring, or searching for the perfect beachside escape, I'm here to guide you every step of the way. Let's talk about what you're looking for.

📞 Call or Text: (904) 347-3957

📧 Email: dianevespucci@gmail.com